Aspira hosts lifestyle brunch with Hilda Baci to promote better fabric care

Aspira Nigeria Limited, makers of Viva Detergent and other household cleaning products, has hosted the maiden edition of the Lifestyle Mini Brunch series. This maiden edition was themed “Come Wash with Hilda”, an experiential mini-brunch designed to promote better laundry practices, deepen consumer education and showcase the performance of the Viva detergent range.

Held at Wasche Point Laundromat in Lekki, Lagos, the brunch brought together select lifestyle influencers, digital content creators, social media followers and The Clean Collective community members for an engaging session with Viva brand ambassador, Hilda Baci.

The event featured a fabric care masterclass, product education, live laundry demonstrations and interactive conversations with Hilda, providing participants with practical insights into effective laundry practices and ways to preserve the quality and longevity of their garments.

Participants also received expert insights from Ruth Okunnuga, Founder of Wasche Point Laundromat, who shared professional recommendations on garment maintenance, fabric preservation and effective laundry practices. She highlighted the suitability of Viva products for machine washing and their ability to deliver effective cleaning while being gentle on fabrics, noting that the partnership reflects a shared commitment to making laundry easier and more convenient for consumers.

Speaking during the event, Barbara Onianwah, Head of Marketing at Aspira Nigeria Limited, said the initiative reflects the company’s commitment to delivering value beyond its products by helping consumers make better fabric care choices.

“At Aspira Nigeria Limited, we believe laundry is more than just getting clothes clean; it’s about helping people take better care of the things that matter to them. Every garment has a story, and with the right fabric care habits and quality detergents, those clothes can look better and last longer. That’s why we’re creating experiences like ‘Come Wash with Hilda’, to share practical knowledge, answer everyday questions and help consumers get the very best from every wash.”

Guests also experienced demonstrations of Viva Plus, VivaMATIC Detergent and Viva Plus Gold, showcasing their suitability for different fabrics and washing methods, while highlighting key product benefits including stain removal, freshness and ease of use.

The “Come Wash with Hilda” experience is part of Viva’s ongoing consumer engagement efforts to encourage smarter fabric care and create opportunities for consumers to interact with the brand in relatable, practical settings.

Through the initiative, Aspira Nigeria Limited continues to support Nigerian households with quality cleaning solutions while promoting greater awareness of effective fabric care practices.