Peacock, however, is leaning into distribution. The company has already partnered with Amazon and Apple, and the YouTube deal is its biggest effort yet to put its content where audiences already are.
The deal also comes on the heels of Peacock reporting its first-ever quarterly profit in the second quarter of 2026. The streaming service currently touts 48 million paid subscribers.
The partnership also extends beyond the U.S., as NBCUniversal’s international streaming services, Universal+ and Hayu, will also become available through YouTube Premium in select markets. Additionally, starting later this summer, Peacock Premium will be available as a separate add-on subscription through YouTube Primetime Channels.
Peacock Premium is its ad-supported plan at $10.99/month. Peacock Premium Plus has been available via YouTube Primetime Channels since late June.
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