The companies point to metrics like time spent with the features to suggest positive consumer adoption trends. For instance, Amazon says that Alexa+ customers now have nearly twice as many conversations on Fire TV as they did with the original Alexa, which apparently suggests that customers with Alexa+ are no longer using their TV only as a lean-back source of entertainment, and are instead engaging with the AI, too.
Whether or not that’s a good thing is debatable.
Amazon says that with Alexa+, users don’t have to ask for shows by title, but can instead ask for suggestions based on other factors such as theme, age or popularity — for example, “a top-rated thriller” or “a historical drama with a strong female lead.”
The AI bot can also help customers manage and control their smart home, including displaying their Ring camera feeds on the TV.
Discover more from NAIRAVOICE.COM.NG
Subscribe to get the latest posts sent to your email.
