A $175 hoodie that says ‘Fear of God’ across the chest could make your tween the coolest kid in school

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figcaption>A Fear of God Essentials hoodie in white.For one thing, Essentials has a slightly bigger reach than other brands. Boys and girls of all ages enjoy its hoodies.

Ori, for example, recently passed down an Essentials crewneck that no longer fits him to his 9-year-old sister Romy, who is starting to see the brand become trendy within her grade.

“I really like knowing that [these hoodies] can be interchanged between boys and girls, because then we get another wear out of it,” Ori’s mom said.

Both moms and their children also noted multiple times how comfortable Essentials hoodies are. They’re oversize and made of 80% cotton and 20% polyester fleece.

That softness and quality keep them and other shoppers coming back year after year for new ones. Google Trends shows big search spikes for its hoodies every November and December since 2023.

And despite being trendy, Fear of God pieces are also helping some kids express their individual styles in places where they usually can’t.

“My children have a private education at a Christian school, and they’re allowed to wear Fear of God Essentials,” Kinna Thomas said. “They’re not necessarily allowed to wear some of the other brands.”

I think I mostly get it now. Who can pass up a cozy, oversize hoodie, especially one that gives you some fashion cred at the same time?

Parents seem to agree — even if Essentials pieces are expensive.

“If my son knows what he wants to wear and has an idea of his style and his look, I’ll support him in that,” Amy Nachon said. “Seventh grade is hard enough.”