What smart people in tech are saying about Apple's slew of AI announcements

• Apple unveiled Siri AI and new features at the 2026 WWDC.
• Apple faced criticism and a lawsuit after delaying features promised for 2024.
• Analysts said Apple could gain an edge over AI companies if it delivers on its promises.

Max Weinbach — consumer technology analyst, Creative StrategiesDan Ives — tech analyst at Wedbush Securities

Ives, a perennial tech bull, said in a note on Monday that Apple was finally delivering on what it promised two years ago with a “robust AI strategy and the announcement of Siri AI.”

“Overall, this was an impressive event that did not disappoint as Cook and Apple finally unveiled an AI strategy that will unleash the true monetization opportunity for AI in the Cupertino consumer ecosystem after a few years of promise … now it’s finally here,” he wrote.

Edison Lee — Apple analyst, Jefferies

In a note on Monday, Jefferies analysts led by Edison Lee wrote that Apple’s announcements were “evolutionary instead of revolutionary.”

For one, new features were in line with expectations and still in the works, the analysts wrote. Far more importantly, the company lacks access to third-party app data, which they deemed critical for smartphone companies developing AI.

“In order for Apple to offer highly personalized AI capabilities via Siri, the lack of access to these third-party apps’ data will be a big limiting factor,” the analysts wrote. “Model is not the key, since a highly capable model still could not offer smart advice if it does not have enough app data to connect the dots.”