Uber is facing a David-and-Goliath battle in a 'must-win' market

• Rapido has become one of the leading ride-hailing providers in India.
• The startup was founded in 2015, two years after Uber first launched a service in the country.
• Rapido’s CEO said cheap rides and driver fees helped it pull ahead of competitors.

“When penetration is low, and it is growing fast, that means the positions can change at any point in time,” Sanka said. “There’s no point of thinking about any kind of consolidation.”