Tokenmaxxing is entering its efficiency-maxxing era

• Amazon closed an AI use leaderboard, and Uber’s COO has questioned the ROI on token spending.
• GitHub is moving to usage-based pricing as AI bills come due for token-hungry companies.
• Some see it as a sign of an AI bubble. Others see it as a healthy recalibration.

Tim Mills, managing partner at ACF Investors, told Business Insider that the tokenmaxxing debate feels like a “sensible check on the validity of utility” rather than a sign of an impending bubble.

“Tokenmaxxing artificially distorts usage statistics for non-productive reasons, so a clampdown is a constructive step forward,” he said. “It serves as a necessary reality check, reminding organizations that deploying these AI tools carries a very real infrastructure cost.”