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Home Business The sunglasses of Sun Valley: See the shades…

The sunglasses of Sun Valley: See the shades CEOs wore to the 'summer camp for billionaires'

· · 1 min read

The biggest status symbol at Sun Valley this week may not be the private jet, but the sunglasses.

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Tech CEOs and media moguls have arrived in Sun Valley, Idaho, for Allen & Co.’s annual conference, the invite-only gathering often called “summer camp for billionaires.” The event is known for dealmaking behind closed doors, but it’s also a display of sartorial subtlety — a marker of the highest ranks of corporate power.

Sunglasses are always a key part of the corporate summer casual look for which the conference is famous.

Executives across the tech and media industries often sport the latest designer shades.

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This year, Victoria Hitchcock, a fashion lifestyle stylist and personal brander in Silicon Valley and the San Francisco Bay area, told Business Insider the dominant style seems to be logo-less sunglasses. “These people could buy anything, and they’re choosing pieces that are considered, well-fitted, and specific to them.

That’s the real tell of where tech style is headed.” Here are the top frames we’ve spotted so far.

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Nairavoice
Contributor at NairaVoice.com.ng