The CEO behind Grand Theft Auto says he’s pro AI — but the technology can’t make an original hit

• Take-Two’s CEO said AI is useful for speeding up parts of video-game development.
• But he said the tool isn’t great at manufacturing cultural hits — like the studio’s blockbuster “GTA5.”
• The Take-Two CEO pushed back on fears that AI will replace popular game studios.

But he also said those gains do not necessarily mean blockbuster games will become cheaper or faster to make, because easier tools tend to raise creative ambitions.

“Everyone understands this creates more work, not less work,” he said. “When you make certain things easier, your appetite gets greater.”

The company declined to comment beyond Zelnick’s remarks on the podcast.