This new research challenges nearly every big AI narrative of 2026
New research from RBC Capital Markets turned up a string of unexpected findings that…
Cognition’s CEO says token spend leaderboards are ‘directionally correct’ — but some people get carried away
Token leaderboards have a right idea, wrong execution problem, says the CEO of one…
Amazon says it shut down a token leaderboard: ‘Don’t use AI just to use AI’
Amazon is shutting down an employee-created leaderboard that promoted excessive use of AI.An Amazon…
Adam Mosseri says Instagram has ‘reined in’ AI costs after shutting down ‘the silly things’ that were burning tokens
Instagram CEO Adam Mosseri says it was relatively easy to cut down on his…
Tokenmaxxing is entering its efficiency-maxxing era
Amazon closed an AI use leaderboard, and Uber's COO has questioned the ROI on…
The token bill comes due: Inside the industry scramble to manage AI’s runaway costs
Gordon expects frontier labs and other model providers to adopt OpenRouter-style optimization to drive…
The cost-saving AI measure Coinbase’s CEO is taking to keep costs ‘roughly flat’ while growing token usage
"We're working hard on routing prompts to cheaper models where appropriate," Armstrong wrote.The post…
I asked 4 executives how they measure AI ROI. None started with AI tokens.
Silicon Valley has started reassessing whether higher token use actually boosts productivity.Business Insider asked…
As companies rethink AI ROI, Replit’s AI chief calls token leaderboards ‘very dystopian’
AI leaderboards ranking employees by token use became more popular.Replit's AI chief called the…
Why AI token prices are about to plummet
I had lunch with the CEO of an AI infrastructure company recently.I can't tell…
AI token costs are forcing companies to rethink how they hire, budget, and manage usage
Pylon CEO Marty Kausas had to make a difficult choice: scale back token spending,…
Companies are scrambling to stop employees from maxing out AI budgets with small tasks
We now appear to be entering the era of token rationing. Recent news has…
