Nike v Adidas – the World Cup brand battle
Eye-watering budgets are nothing new, but this year both Nike and Adidas have gone…
Adidas and Nike battle for most successful World Cup kits on the pitch
World Cup uniform suppliers are almost as integral to the tournament as the teams themselves. Their logos are…
Nike hints at new Germany kit with Götze video and banner
US sportswear firm Nike, which is taking over from long-term supplier Adidas as the…
Penn State Officially Switches From Nike To Adidas
Today marks the "Adidas Era" at Penn State, with the Nittany Lions switching from…
Real Madrid superstar considering leaving Nike for mystery brand in Michael Jordan-inspired move
Kylian Mbappe hasn't had the best year so far. After an electric start to…
A’ja Wilson pairs fresh Nike sneakers with stylish green look before Aces’ historic victory
A'ja Wilson pairs fresh Nike sneakers with stylish green look before Aces' historic victory…
A’ja Wilson’s Latest Nike Sneakers Are Inspired by a Beloved Cartoon: ‘It Gave Me a Chance to Dream’
Nike is continuing its nods to one of A'ja Wilson's favorite cartoon characters with…
Six Georgia football players sign NIL deals with Nike
Six Georgia football player have signed NIL third-party deals with Nike, the program's longtime…
Nike tennis woke up for Mirra Andreeva and Serena Williams
Nike tennis comes under a lot of criticism because aside from its attention to…
The World Cup of adverts: How brands are competing to entertain, not simply sell
Nike/Palace/England/Adidas/Irn-Bru Almost six minutes into Nike's frenzied recent football-themed advert, Norwegian superstar striker Erling…
Shai Gilgeous-Alexander makes the signature shoe switch from Converse to Nike
Shai Gilgeous-Alexander makes the signature shoe switch from Converse to Nike originally appeared on…
Nike sends strong message after signing NBA champion Shai Gilgeous-Alexander
Nike has made its intentions clear after officially adding NBA champion and MVP Shai…
WNBA fans react to Caitlin Clark’s LeBron James-like first signature Nike sneakers
Caitlin Clark's first signature Nike sneaker has finally been introduced, but the opening reaction…
