In a world driven by demand generation, CMOs must be the expert on the customer, says Mars’ Gabrielle Wesley
Demand generation is a top priority for brands, said Gabrielle Wesley, CMO of Mars…
Read food labels before purchase, consumption – NAFDAC DG urges Nigerians
The National Agency for Food and Drug Administration and Control has urged Nigerians to…
Anthropic’s Claude is winning over paid consumers, a market owned by ChatGPT
Consumers who pay for AI have been increasingly choosing Anthropic's Claude, trend data from…
The executive behind M&M’s says this is marketing’s most overlooked skill
After more than two decades at Mars, overseeing iconic brands like M&M's, Skittles, and…
Slop bowls are getting their groove back
The old recession playbook said consumers under financial pressure would trade down to the…
Sixty percent of U.S. consumers say ‘AI’ in brand messaging is a turnoff, survey finds
Getting cited by AI is easier than earning consumers' trust, according to a new…
Razzl City Tour connects consumers through culture, community pride
Razzl, the carbonated soft drink brand from Ultimum Limited, recently showcased another symbolic expression of its Razzl Your…
Be transparent to electricity consumers – Abia govt tells electricity companies
Abia State government has told electricity generation and distribution companies operating in the State…
Lagos government cautions consumers against buying rotten tomatoes
The Lagos State Government has warned residents against buying or consuming spoiled tomatoes, popularly…
