Nielsen’s $2 billion DoubleVerify acquisition is a big play for CMOs
CMOs: Get ready to field more sales pitches from Nielsen.The TV ratings giant surprised…
Amazon’s fight with the FTC contains an uncomfortable lesson for advertisers
CMOs are digesting an explosive lawsuit filed by the Federal Trade Commission against Amazon…
CMOs are getting more responsibility — without power
Modern CMOs are getting the promotion they've long wanted: job titles like CGO that…
BCG’s Mark Abraham
CMOs are increasingly in the "driver's seat" of artificial intelligence strategy says BCG's Mark…
How 6 top CMOs are working to make their brands show up on AI platforms
"What's your AI search strategy?" might not seem like a hot topic on the…
CMOs that embrace AI transformation are well positioned to be future CEOs, says Deloitte Digital’s Mark Singer
"There is no playbook for how marketing is working today," said Mark Singer, chief…
CMOs aren’t just driving marketing, they are forging the next leadership generation, says JP Morgan’s Tracy-Ann Lim
Tracy-Ann Lim, the global chief media officer at JP Morgan Chase, said during this…
Jonathan Mildenhall, CMO of Rocket Companies, talks about the brand’s transformation, and the responsibility of CMOs now
Jonathan Mildenhall joined Rocket Companies nearly three years ago. In an interview at the…
