Brands like Home Depot, Intuit, and Booking are betting bigger on ChatGPT ads, new data reveals
OpenAI is getting a lot less shy about putting ads into ChatGPT.If you use…
‘Diary of a CEO’ star Steven Bartlett will bet up to $400 million to build a new generation of star creators
Podcast star Steven Bartlett is joining with Authentic Brands Group to invest up to…
Dangote named Africa’s most admired brand for 8th consecutive year
Dangote Industries Limited has reinforced its position as Africa's most influential corporate brands after…
Being “intentional” with content will help brands win in GEO, says Chime’s top marketer, Vineet Mehra
"The marketers that are going to win in organic growth in this next era…
Phoebe Gates’ shopping app Phia is in damage control mode and offering refunds after a payment scandal
The shopping startup cofounded by Bill Gates' 23-year-old daughter, Phoebe, is doing damage control…
Grindr is betting big on IRL marketing. There’s a very digital reason.
Grindr became one of the world's best-known dating brands by helping men meet each…
A new app, The Mall, is building a universal feed for online shopping
The mall is making a comeback. As younger people return to American shopping malls…
Search is getting an AI overhaul. This startup says it can help e-commerce brands keep up.
Andrew Lissimore grew his e-commerce business, Headphones.com, by cracking search engine optimization (SEO).When ChatGPT…
Niche brands are finding online reach through Sam’s Club
Sam's Club wants to become the place where premium local brands go national.The wholesale…
Burnham brands ban on football fans drinking alcohol in stands as ‘discrimination’
The prime minister opposes the law - in place since 1985 - and believes…
Sixty percent of U.S. consumers say ‘AI’ in brand messaging is a turnoff, survey finds
Getting cited by AI is easier than earning consumers' trust, according to a new…
How 6 top CMOs are working to make their brands show up on AI platforms
"What's your AI search strategy?" might not seem like a hot topic on the…
A debate is brewing over the risks and rewards of serving ads to AI agents
Ads designed to influence AI agents rather than human consumers are emerging as a…
I left successful corporate jobs to start Uppababy. Suddenly, my family was living on PB&Js.
This as-told-to essay is based on a conversation with Bob Monahan, cofounder of UPPAbaby.It…
Struggling Pizza Hut chain to be sold for $2.7bn
Getty Images Yum! Brands is selling its struggling Pizza Hut chain in a deal…
I ranked 4 store-bought hot dog brands. The winner was perfect for a July 4 cookout.
I didn't think Sabrett's less-than-flavorful hot dogs warranted their higher price tag.The hot dog…
