Being “intentional” with content will help brands win in GEO, says Chime’s top marketer, Vineet Mehra
"The marketers that are going to win in organic growth in this next era…
Phoebe Gates’ shopping app Phia is in damage control mode and offering refunds after a payment scandal
The shopping startup cofounded by Bill Gates' 23-year-old daughter, Phoebe, is doing damage control…
A new app, The Mall, is building a universal feed for online shopping
The mall is making a comeback. As younger people return to American shopping malls…
Search is getting an AI overhaul. This startup says it can help e-commerce brands keep up.
Andrew Lissimore grew his e-commerce business, Headphones.com, by cracking search engine optimization (SEO).When ChatGPT…
Niche brands are finding online reach through Sam’s Club
Sam's Club wants to become the place where premium local brands go national.The wholesale…
Sixty percent of U.S. consumers say ‘AI’ in brand messaging is a turnoff, survey finds
Getting cited by AI is easier than earning consumers' trust, according to a new…
How 6 top CMOs are working to make their brands show up on AI platforms
"What's your AI search strategy?" might not seem like a hot topic on the…
A debate is brewing over the risks and rewards of serving ads to AI agents
Ads designed to influence AI agents rather than human consumers are emerging as a…
Struggling Pizza Hut chain to be sold for $2.7bn
Getty Images Yum! Brands is selling its struggling Pizza Hut chain in a deal…
I ranked 4 store-bought hot dog brands. The winner was perfect for a July 4 cookout.
I didn't think Sabrett's less-than-flavorful hot dogs warranted their higher price tag.The hot dog…
Summerween is in full swing with candy brands leaning harder into the trend
The last few years have seen the start of Spooky Season creep earlier on…
Pizza Hut is getting a new owner: private equity firm LongRange buys chain in $1.5 billion deal
Pizza Hut is getting a new owner after years of weak sales and growing…
CMOs need to show results, but they also need inspire their brand and teams, says Meta’s Alex Schultz
Chief marketing officers are measured by results, not creativity or awards, and must do…
Allingham’s bid for the perfect double
David Allingham's charge towards the British Superstock Championship has become one of the most…
People don’t trust AI. They do yearn for Lunchables: survey.
The faster things change, the more we gravitate toward things that stay the same.It's…
Why managing a brand’s reputation is more complex than ever in the age of AI
It's no secret that many unofficial channels — like Reddit threads or customers posting…
