Sorry, haters. Ferrari’s first EV is doing just fine

TechCrunch has reached out to Ferrari to confirm the figures, and we’ll update this article if we receive a reply.

Much of the internet’s hate was directed at the Luce’s styling, which hewed to some Ferrari norms while throwing others out the window. Appearance is subjective, and I’ve seen enough cars in my day to know that some designs don’t translate well on screen. Maybe seeing one in person tipped buyers into placing an order.

What’s more, Ferrari has an enthusiastic and price-insensitive customer base. The company sold more than 13,000 cars last year, which is a lot for an automaker that specializes in six-figure vehicles. Ferrari buyers tend to own several models, so it’s also not difficult to imagine 500 of them wanting a practical vehicle that’s also a Ferrari.

Is the Luce worth the price of admission? Early reviews suggest that it drives like a Ferrari should. Plus, it has the prancing horse on the hood. That appears to be all Ferrari needs to succeed.