Snap spins off AI video team into new company, Dotmo, due to costs

Dotmo represents a different kind of spinoff than the Specs operation, in that its team will be focused on developing digital experiences that aren’t currently a part of Snap’s core business priorities, a Snap representative said. However, it could still be considered a partner in the future if the fit seems right, they added.

Spin-offs can be a cost savings strategy for companies, although they can serve a variety of other purposes — like showing off a particular asset, generating investor attention, or providing operational flexibility to the team involved. In spinning out Dotmo, Snap may be reducing the financial burden associated with its AI efforts, while still maintaining exposure to any potential upside through its equity stake.