Slate's $24,950 EV truck is tiny, stripped-down, and ridiculously customizable

• Slate’s tiny pickup starts at $24,950, putting it in the rare category of new cars under $25,000.
• The Jeff Bezos-backed startup says buyers can customize the truck with hundreds of add-ons.
• More than 10,000 people placed $300 preorders in its first four live hours, the company told BI.

Don’t have an eye for design? Here’s some inspo.

For the decision-fatigued, Slate is also offering starter packs.

The preconfigured builds give shoppers a template they can keep as-is or tweak with different colors, accessories, and features. They range from “The Professional,” an all-black Fastback, to the orange-accented “Hauler Back” pickup with a roof rack.

Mix and match

Slate’s color strategy is less paint shop, more wardrobe change.

The company says buyers will be able to choose from more than 100 wrap colors at launch, or create a custom color, with some full-vehicle wraps expected to cost less than $500.

Slate-trained wrap installers can change the truck’s color “in hours,” the company said.

Since the $24,960 Slate EV truck doesn’t come with painted body panels, Slate offers wrapping options directly from their website.

Wrap kits start at $499.99 (not including installation), and go up to $1,599 for a custom color or design. https://t.co/1FeNBuqPfC pic.twitter.com/Z0wpTRFQKG

— Nic Cruz Patane (@niccruzpatane) June 24, 2026

Bolted onto the exterior

Slate’s exterior parts business can start to look less like an automaker and more like a catalog.

Buyers can add roof racks, running boards, spare tires, tow hitches, bed organizers, light covers, decals, suspension lift kits, and other exterior accessories to change the truck’s look or make it more useful.

Slate’s new CEO, Peter Faricy, knows a thing or two about selling smaller, scalable products — he’s the former vice president of Amazon Marketplace.

Add some creature comforts inside, too

Slate is taking the same mix-and-match approach inside the cabin.

Buyers can choose from seat covers, storage add-ons, floor liners, pet accessories, tech mounts, and small comfort upgrades like a door-mounted front armrest. Some pieces snap into the lifestyle-accessory bucket; others are closer to mini DIY projects.

For example, Slate’s $49.99 door-mounted armrest is rated “moderate” for installation difficulty.

And in the end, it looks like…

Accessories can quickly add to the final price.

Business Insider tested Slate’s online building tool to see how fast the total could climb. Our build was a pickup with 24 accessories, including a suspension lift, a custom wrap, and a Bluetooth speaker mount.

Even with 10 of those accessories still listed as “price coming soon,” the truck came closer to $31,000 than its $24,950 starting price.