Samsung’s phone delay handed Apple an opening for a big iPhone year

                    <img src="https://i.insider.com/6a07578cecd7cc1332bb02d6?width=700" alt="Apple store">








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                          The iPhone is defying the overall US smartphone market.

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• Samsung’s later-than-usual Galaxy S26 launch gave Apple a boost in the first quarter.
• Apple outperformed the US smartphone market in Q1 2026, according to Counterpoint Research.
• iPhone sales volume grew 1.3% in the US while the overall market fell 5.7%.

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