Phone maker OnePlus says it won’t release new phones in the US and Europe

Oppo faced a double-digit shipment decline year-over-year for the second quarter of 2026, according to a report by Counterpoint. It noted that the company faced “softness across most of its key markets” because of weak demand.

The company plans to continue operating OnePlus in China and sell Realme phones abroad in areas like the Nordic region, where it has proved successful, according to the Bloomberg report.

Counterpoint said that the company’s shipments to other companies have dwindled in the last year. The firm said that its shipment share to U.S. dropped below 1% last year.

“OnePlus built its name as the ‘flagship killer’ — high-end specs, mid-range price, and aggressive global expansion. That growth era’s over. The company is now doubling down on China and retreating from the rest of the world,” Counterpoint’s senior research analyst Maurice Klaehne told TechCrunch.