Meta tests ‘Series’ for episodic Reels on Instagram and Facebook

Meta says it’s already seeing serialized content take off, so its newest test feature is meant to make it simpler to catch every episode. For example, if a creator is doing a “10 days of healthier baking” series, they can bundle all 10 videos into a single series. The series would appear in a new tab on the creator’s profile with its own page so people can find all the episodes, watch them in order, and pick up where they left off.

When viewers discover episodes of a series while scrolling their feed or the Reels tab, they will see the option to tap into the full series to see other episodes. Users also have the option to save a series to watch later or stay up-to-date.

For the testing phase, Meta is working with select creators and content producers who have already shared serialized content on Instagram and Facebook.