Massachusetts votes to pass new privacy rights bill that bans sale of precise location data

By applying the location data ban to both residents and visitors, the Massachusetts law will effectively blanket ban the sale of location data across the state. The bill is anticipated to have a broad effect on startups that collect, share and sell location data in Massachusetts, as well as advertising companies that use location data to target people with ads.

According to local media WBUR and Massachusetts newspaper Lynn Journal, state lawmakers worked across party lines under the belief that privacy is a fundamental right to Massachusetts state residents.

The bill was generally praised by privacy groups and advocates.

Evan Greer, director of the Fight for the Future advocacy group, said the Massachusetts bill “took a major step toward cracking down on Big Tech’s surveillance abuses,” while the ACLU praised the landmark bill as positioning the state as a “leader in protecting personal privacy and curbing digital surveillance.”