I've opened more than 25 restaurants. If I could start over, I'd make 1 major change to the menu.

• Andrew Schnipper has been opening restaurants for decades, but he builds menus differently now.
• Early on, he and his brother offered a broad menu that ranged from salads to hamburgers.
• He says if he could start over, he would have built a more focused concept from the beginning.

I really believe you either have hospitality in your DNA or you don’t. If you’re doing this just to make money, I think it’s probably a terrible idea. You really have to love hospitality, love food, and enjoy making people happy. That’s what has kept my brother and me doing this for decades.