I’m so mad that I love Orion’s $2,195 AI mattress pad

Gestetner may be a millionaire after his last exit, but he still understands Orion’s price puts it out of reach of most people (it’s less expensive than competitor Eight Sleep’s $3,000 model, at least). He says he is working on a more affordable model.

“Eventually we want to get to a $500 price point product,” he said. “To use the Tesla analogy, this product is our Roadster, and we want to eventually get to our Model 3.”