I'm a San Francisco bar operator. Young tech bros are going sober — but they still want to sip on mocktails

• “There’s a herd mentality to tech, especially when so many people have arrived so recently,” Lindgren said.
• Lindgren said that companies aren’t pulling back from bars at corporate events — but they want more mocktails.

The business model hasn’t shifted. I can count on one hand the number of times we’ve been hired to do just non-alcoholic drinks. There has not been a reduction in price or a rejection of the offering as people change their event curation.

So far, companies are not fixating on: “Hey, we noticed that a lot of people are drinking less alcohol.” They’re asking: “Did we have a great event? Did we get everyone together, whether they drank sparkling water or an old-fashioned?”

That’s what we see in the current landscape. It hasn’t slowed our business down.