If Amazon doesn’t know how to eliminate carbon emissions, then who does?

With few exceptions, companies prioritize revenue growth over climate commitments. For a company like Amazon, which operates the largest cloud service in the world, AI is apparently a revenue driver that’s impossible to pass up.

The climate tech world has been hoping that, as clean power gets cheaper, the market would work its magic to lower carbon emissions. There have been a few success stories, but as the AI rush has shown, that approach has its limits. Even Amazon, one of the leaders in the space, bet big on natural gas. In the process, it essentially said that climate change is something for future generations of executives to deal with. Sound familiar?