How to take on Apple and Samsung in the mobile phone market, according to Nothing CBO Charlie Smith

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CMO Insider is the podcast where marketing power players share candid takes, career lessons, and the power moves shaping the future of the industry.

Hosted by Business Insider’s Lara O’Reilly, each episode goes inside the minds of the leaders behind some of the world’s biggest brands, campaigns, agencies, and platforms. From brand strategy and creativity to leadership, culture, media, technology, and the business of marketing, CMO Insider offers an honest look at what it takes to build, grow, and lead in a fast-changing industry.

In this episode, Lara speaks with Charlie Smith about Nothing’s collaboration with Charli XCX, making tech cool again, and taking on the phone giants Apple and Samsung.

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