How Substack's top food writer is using video to drive subscription growth in her 7-figure business

• Food and lifestyle creator Caroline Chambers has over 568,000 subscribers on Substack.
• She started her career writing recipes. Then she took the leap into video.
• Social media — especially Instagram — is fueling her strategy for growing her 7-figure business.

“We’re not putting the thumbs on the scale in terms of distribution, but we can help certain people like Caroline who really want to do a show,” McKenzie said.