Good Good Golf CEO criticizes Callaway for dropping partnership, says it was part of 'coordinated media blitz'

After being put on the defensive following backlash to a controversial ad, one prominent member of Good Good Golf has had enough. Co-Founder and CEO Matt Kendrick ripped Callaway on Friday after the company decided to drop its partnership with Good Good.

In a post on X, Kendrick called out Callaway for approving the ad in the first place. He said he believed Callaway dropped Good Good as part of a “coordinated media blitz” and then attempted to absolve itself of wrong doing by making a $1 million donation.

“Interesting that @CallawayGolf asks us to make an ad then approves it then asks us to take the fall then drops us in a coordinated media blitz and covers it up by giving a million dollars away thinking everyone will be ok with it. 30 for 39 [sic] will be legendary.”

“Interesting that @CallawayGolf asks us to make an ad then approves it then asks us to take the fall then drops us in a coordinated media blitz and covers it up by giving a million dollars away thinking everyone will be ok with it. 30 for 39 [sic] will be legendary.”

Good Good found itself embroiled in controversy after releasing an ad Thursday in which one of its other co-founders pushed a woman to the ground because she was going to touch a driver.

That ad was removed a day later, with Good Good offering an apology. Eventually, Callaway — which partnered with Good Good and approved the ad — also apologized.

The situation then escalated, with PGA Tour CEO Brian Rolapp calling out the company. That same day, it was reported Good Good merchandise was being pulled off store shelves.

On Thursday — a week after the ad was released — Callaway decided to end its partnership with Good Good. In a statement, Callaway announced it would give $1 million to charities aimed at preventing domestic violence. That decision came hours after Garrett Clark — the Good Good co-founder who appeared in the ad — tried to explain how the ad got released.

After his tweet Friday, Kendrick took some time to respond to fan comments on X. He admitted Good Good “made a terrible ad,” and thanked those who were still supporting the company.

Kendrick also apparently had additional responses that have since been deleted, one of which reportedly implied Good Good planned to file a lawsuit, per the New York Post.