From Substack to YouTube, here are the social platforms cracking down on AI slop

As tech companies race to weave AI into every inch of their products, they’re discovering there’s a fine line between embracing new technology and flooding users with low-quality, machine-generated content.

The shifting guidelines reflect a broader tension across the creator economy.

Not long ago, social platforms competed aggressively for influencers with creator funds, exclusive programs, and monetization tools.

Many of those same companies are now investing billions in AI products and infrastructure, leaving some creators worried they’re becoming less central to the platforms they helped grow.

Here’s how major social platforms that rely on creators, including YouTube and Substack, are dealing with the proliferation of AI content.