From Influencer Marketing to Global Vertical Drama: Hao Chen on Rethinking Storytelling for the Mobile Era

As mobile viewing continues to reshape the entertainment landscape, vertically formatted short dramas have rapidly emerged as one of the fastest-growing forms of digital storytelling. At the center of this shift is Hao Chen, Head of Studio and Executive Producer at GoodShort, a short-drama platform under Singapore-based New Reading Technologies. In 2025, the platform reported…