Fashion app Daydream uses Apple Intelligence to help you shop the outfits in your camera roll

“Most visual search tools don’t have the fashion category expertise, so they return results that don’t feel accurate, from brands that aren’t credible, or they link you to nonshoppable images,” she said. 

The launch fits into Daydream’s broader bet on AI-powered fashion shopping. The company sees these new features as more than stand-alone shopping tools. Its longer-term ambition is to build a shopping agent.

“This is one step toward the bigger vision, a shopping agent that understands someone’s style well enough to work across every surface in their life, not just on one surface,” Bornstein said. “Expect us to keep going deeper into on-device intelligence and further into the everyday moments where people are already discovering things they want.”

Daydream’s app launched last year and touts that it has more than 1.5 million shoppers browsing products from more than 325 retailers and 10,000 brands. Its retail lineup includes brands such as Anthropologie, Dolce & Gabbana, Uniqlo, J.Crew, Reformation, Gucci, and Nordstrom.