Ex-Ramp engineers raise $20M for platform Melius after scrapping their first product

Kim isn’t concerned about the competition.

He acknowledged that Higgsfield, a three-year-old that has hit over $700 million in annualized revenue, “is growing like mad,” but according to Kim, the size of the market is so large that it can support multiple competitors.

“There are a lot of players, which is pretty exciting,” he told TechCrunch. “That means there are customers to be won and there is demand in this space.”

As for why former Ramp engineers are building an ad generation product, Kim, who describes himself as a social media influencer, says he has been passionate about making short videos since elementary school and once dreamed of becoming a famous YouTuber.

“I tried my best to make vlogs,” he said. “My dad was great at using FinalCut Pro, but I wasn’t.”

Those early vlogs never quite took off, but his fascination with making digital media remained.

Now, with Melius, he’s building the tool he always wanted: a platform where anyone, including seasoned creative directors, can turn their ideas into reality using plain language.