Dumb phones, smart business: Meet the 28-year-old entrepreneur selling retro tech to Gen Z

• Flip phones, portable CD players, and point-and-shoot cameras — what’s old is new again.
• Meet the 28-year-old founder of Kickback, a brand that sells retro-inspired and refurbished gadgets.
• London Jackson runs a full-time business around nostalgia for the earlier days of tech.

“I’m trying to spend less time on my phone, man,” he said in a February video.

Old tech, new business

Selling physical products direct-to-consumer isn’t a gold rush, though it has become Jackson’s full-time job.

“There’s months where I’ve had to tap into savings,” he said. “It’s totally changed month to month, and that’s something we’re really trying to stabilize this year.”

Kickback raised about $300,000 in venture capital funding in 2025.

Jackson wants to grow Kickback’s team. So far, he has primarily run the business by working with third-party factories, a designer based in Copenhagen, and a network of refurbishers. In April, he hired a chief operating officer.

“This cultural shift away from wanting to be on your phone all the time has been hugely beneficial to us,” Jackson said.