A new app, HyperTexting, turns the open web into a scrollable social media-like feed

An optional Safari extension also lets users add new websites to follow on HyperTexting as they browse the web.

“My experience in tech over the last 20 years is that things have just gotten so complicated. And to some degree, there’s this urge — this irresistible urge to reinvent the wheel. Part of my experiment with hypertexting is like: what if we didn’t?,” Hailey mused.

“Instead of chasing the platforms — the handful of websites we call social media today — and instead of trying to assert some opinion in this decentralized federated social networking thing that’s happening right now, my opinion is that the greatest decentralized social network ever created already exists, and it’s called the World Wide Web,” he said. “Like, let’s just use that.”

The app, built by Hailey’s Herd Works, is a free download on iOS. Over time, it may add premium subscriptions for extra features or include a single sponsored post per day to generate additional revenue to keep it afloat.