A consulting firm's AI chief explains why it's using agents to give free business advice to anyone who wants it

• West Monroe, a midsize advisory firm, has created AI agents that give out free consulting advice.
• The firm says AI has made early-stage consulting analysis cheap enough to give away.
• West Monroe’s AI chief said technology can’t replace consultants’ judgment, experience, and accountability.

Every step of the consulting lifecycle can be aided by AI, and the moment demands that consultants start to identify less with the mechanics of the job and more with the outcomes they produce for clients, Greenstein said.

The future of consulting is about “rolling up your sleeves and working side by side with clients” to make them better, he said.